Shop Our Beni Rug Collection
Our Beni rugs are timeless pieces that celebrate tradition while feeling right at home in modern spaces. Known for their luxuriously soft texture and simple, classic designs, they bring a sense of warmth, history, and craftsmanship to any room. With their patterns and plush feel underfoot, these rugs create an inviting foundation that works beautifully in both relaxed and refined settings. Each piece is a nod to artisanal heritage, adding depth and soul to your home. Explore more plush styles in our carpet rug collection.
The Story of Beni Rugs
Beni rugs trace their origins to the Beni Ourain tribes of Morocco, where they’ve been handwoven for generations using traditional techniques passed down through families. Crafted from pure wool, these rugs are celebrated for their softness, durability, and natural warmth. The geometric patterns—often simple, striking, and symbolic—tell stories of heritage, life, and connection. Today, their timeless designs feel just as at home in modern interiors as they do in their traditional roots, bringing a layer of history and craftsmanship to every space. Discover more textural treasures in our textiles collection.
The Materials and Craftsmanship
Beni rugs are celebrated for their authenticity, woven by hand from undyed, natural wool. This gives each piece its own unique character, with subtle variations in tone and texture that can only come from working with raw, honest fibres. The hand-crafted construction means no two rugs are ever quite the same—each one carries the rhythm of traditional weaving techniques. The result is a rug that feels luxuriously soft underfoot, yet strong enough to last for generations. For more beautiful designs crafted in wool, explore our New Zealand wool rug collection.
Styling a Beni Rug
A Beni rug has a way of bringing instant calm to a room, thanks to its soft texture and understated, geometric design. In a minimalist space, it adds warmth and depth without overwhelming, becoming the grounding layer that makes everything feel more inviting. In richly decorated interiors, its neutral palette balances bolder colours and patterns, offering a moment of quiet amongst the energy. However you style it, a Beni rug creates a foundation of comfort and craftsmanship that makes any room feel more considered, cohesive, and full of soul.
A Neutral Base for Layering
Our Beni rugs reimagine tradition with a modern twist—pairing the classic handwoven softness with bright colours and playful patterns. While still grounded in their timeless geometric roots, these updated designs bring a fresh vibrancy that makes them perfect for layering. Use them as a joyful foundation underfoot, then build with bold cushions, patterned throws, or eclectic artwork to create a space full of personality. It’s this mix of heritage and modernity that makes a Beni rug so versatile—equally at home adding calm or sparking colour, and always adapting to the evolving stories of your home.
Care and Maintenance
With a little mindful care, your Beni rug will stay as soft and beautiful as the day it arrived. Because they’re handwoven from natural wool, some gentle shedding at first is completely normal—light weekly vacuuming with gentle suction (always in the direction of the pile) will keep it under control. Place your rug in a lower-traffic area where possible, and rotate it regularly to ensure even wear. If spills occur, blot immediately with a clean, undyed cloth and avoid rubbing, which can push the stain deeper into the fibres. For a deeper refresh, entrust your rug to a professional cleaner who specialises in wool. With these simple steps, your rug will hold onto its plush feel and timeless charm for years to come. For more grounding layers to style your space, explore our lounge room rug collection.
Frequently Asked Questions
How Do I Know If My Beni Rug Is Authentic?
At Sage x Clare, our Beni rugs honour the spirit of the traditional Moroccan style while being thoughtfully handmade by skilled artisans in India. Each rug is crafted from natural wool, giving it a beautifully soft feel underfoot and subtle variations in tone that only come from working with raw fibres. The geometric patterns are woven directly into the rug—not printed or stitched—so every piece carries its own unique character. Slight irregularities in the weave are part of the charm, a true marker of its handwoven nature and the craftsmanship behind it. An authentic Beni rug is more than just decor—it’s a story of artistry, culture, and care woven into every thread.
Are These Rugs Suitable for Homes with Pets?
Yes—Beni rugs can absolutely be styled in pet-friendly homes. Their dense wool pile is naturally durable and resilient, making it a cosy spot for both people and four-legged friends. The vibrant colours and geometric patterns also do a wonderful job of disguising light shedding or little marks between cleans. To keep your rug looking its best, give it a gentle weekly vacuum, rotate it regularly, and blot any spills straight away. With a little mindful care, your Beni rug will stay plush, stylish, and welcoming—for every member of the family.
How Can I Prevent the Rug from Shedding?
Shedding is a natural part of owning a wool Beni rug, especially in the early months, and it will settle over time. To keep it under control, vacuum lightly once a week using gentle suction and always move in the direction of the pile—never with a rotating brush. Giving the rug an occasional shake outdoors can also help release loose fibres. Placing it in a lower-traffic area and rotating it regularly will further minimise wear. With this simple care, your rug will keep its plush feel and timeless beauty while shedding less and less as it becomes part of your home.
