Shop Our Jute Rug Collection
Our jute rugs celebrate the beauty of nature in its most tactile form. With their earthy tones and organic weave, they bring a grounded, calming energy to any room—perfect for creating a space that feels relaxed, warm, and connected to the natural world. Durable yet full of texture, they’re as practical as they are beautiful, adding depth and softness underfoot while standing up to daily life. Style one in your living room, bedroom, or entryway to invite a little nature inside. Explore more ways to ground your home with character in our full rugs and mats collection.
The Natural Choice for Your Home
Jute is loved for its raw, organic beauty and its strength, making it a natural fit for homes that value both style and sustainability. As a durable fibre, it weaves into rugs that stand up to daily living while bringing warmth and texture underfoot. Its earthy tones complement every interior style—from relaxed coastal spaces to more refined, layered looks—adding depth without overwhelming. Choosing jute means choosing a material that feels honest, grounding, and timeless. Discover more textural layers to complete your space in our textiles collection.
The Weave and Texture
One of the joys of jute rugs lies in their texture. From chunky braids that add bold, tactile dimension to fine flat weaves that bring subtle softness, each style creates a different mood in your space. A heavier weave can ground a room with rustic warmth, while a finer weave lends a more refined, understated feel—both celebrating the natural beauty of the fibre. These textures don’t just feel good underfoot, they also layer effortlessly with other textiles, adding depth and personality to your interiors. For more distinctive weaves with rich character, explore our kilim rug collection.
Versatile Styling with Jute
Jute rugs are true all-rounders, bringing warmth and texture to every corner of the home. In a living room, they work beautifully as a grounding layer—anchoring furniture and creating a calm, natural base for bolder colours and patterns. In the bedroom, a jute rug adds softness underfoot and a relaxed, organic feel that makes winding down even easier. They’re just as at home in entryways and dining spaces too, where their durability shines. Simple yet stylish, jute rugs adapt to any setting, offering a timeless foundation that complements your home’s personality.
Creating a Layered Look
Jute rugs make the perfect foundation for a layered interior. Their neutral tones and earthy texture create a calm backdrop, allowing smaller patterned rugs to take centre stage while adding depth and dimension beneath. Layering a vibrant or detailed design over jute softens the look, balances colour, and brings a cosy, lived-in aesthetic to the room. It’s an effortless way to mix practicality with personality—grounding your space with natural fibres while building a style that feels warm, inviting, and beautifully considered.
Caring for Your Natural Fibre Rug
With a little care, your jute rug will stay beautiful for years to come. We recommend light weekly vacuuming with a flat head (never a rotating brush) to lift dust and prevent build-up, always moving in the direction of the weave. Give it an occasional shake to release loose fibres—some shedding at first is completely normal. Rotate your rug regularly to ensure even wear, and try to keep it out of direct sunlight to avoid fading. If a spill happens, blot immediately with a clean, undyed cloth—never rub—and trim any stray fibres with sharp scissors instead of pulling. Simple, gentle steps like these will help your natural fibre rug keep its earthy texture and timeless appeal.
Frequently Asked Questions
Is Jute a Scratchy Material to Walk On?
Jute has a beautifully natural texture, which means it feels a little different underfoot compared to softer fibres like wool or cotton. Rather than being plush, it offers a grounding, tactile feel that adds to its earthy appeal. Many people love this organic texture for the way it connects a room to nature and brings a sense of calm. If you’re after extra softness, jute also works wonderfully as a base layer beneath a smaller, more cushioned carpet rug—giving you the best of both comfort and character.
Are Jute Rugs Suitable for High-Traffic Areas?
Yes—jute rugs are naturally strong and durable, making them a great choice for busy spots in the home. Their sturdy fibres can handle the constant rhythm of footsteps, which is why they’re often styled in entryways, hallways, or living rooms. To keep them looking their best, rotate your rug regularly to even out wear, give it a light weekly vacuum, and avoid prolonged direct sunlight to preserve its colour. With a little mindful care, a jute rug will bring texture, warmth, and lasting style to even the most well-loved spaces.
How Do I Clean a Stain on My Jute Rug?
If a spill happens, the key is to act quickly and gently. Blot the area straight away with a clean, undyed cloth to soak up as much liquid as possible—never rub, as this can push the stain deeper into the fibres. For anything stubborn, check the care label for guidance or seek a trusted professional cleaner, as different products may need different methods. Avoid soaking your jute rug, as natural fibres don’t love excess moisture. With this mindful approach, your rug will hold onto its earthy beauty and texture for years to come.
Do Jute Rugs Shed a Lot of Fibres?
It’s completely normal for jute rugs to release a few loose fibres, especially in the first year. This natural shedding is just part of the charm of working with raw, organic materials and can be easily managed with a gentle shake or light vacuum using a flat head (never a rotating brush). Over time, the shedding will settle, leaving you with a rug that’s durable, textural, and beautifully low-maintenance—ready to bring earthy warmth to your home for years to come.
