Shop Our Shag Pile Rug Collection
Our shag pile rugs are all about sinking in and slowing down. With their luxuriously deep, soft pile, they bring instant comfort and a touch of everyday indulgence to any space—whether it’s a lounge layered with cushions or a bedroom that calls for extra cosiness underfoot. Designed to add warmth, texture and a sense of relaxed luxury, these rugs invite you to linger a little longer. Explore the full range of bedroom rugs to find the perfect piece that transforms your space into a haven of softness and style.
The Ultimate in Comfort and Texture
There’s nothing quite like the plush, cloud-like feel of a shag pile rug. With their long, fluffy fibres, these rugs create an irresistibly soft surface underfoot—perfect for curling your toes into on lazy mornings or sinking into after a long day. Beyond comfort, they bring a beautiful layer of texture to your interiors, adding depth and dimension that makes any room feel more inviting. Style them with complementary textiles to enhance the tactile experience, creating a space that feels both luxurious and lived-in.
A Sensory Experience
A shag pile rug is more than just something underfoot—it’s a whole mood. The inviting feel of its plush fibres instantly softens a room, wrapping it in warmth and comfort. In the bedroom, it creates a cosy landing spot beside the bed, making every morning a little gentler. In the lounge, it sets the scene for relaxed nights in, encouraging bare feet, floor lounging and slow moments. With its dreamy texture and enveloping softness, a shag pile rug turns everyday spaces into havens you can truly sink into.
Styling with a Shag Pile Rug
Shag pile rugs are the ultimate shape-shifters when it comes to style. In a bohemian setting, their rich texture pairs beautifully with patterned cushions, eclectic furniture and layered textiles, creating that carefree, collected-over-time feel. For a more modern interior, let the rug’s softness contrast against clean lines and pared-back furniture to add warmth without losing sophistication. You can also layer a shag pile rug with other New Zealand wool rugs for extra depth and dimension, playing with texture and tone to suit your space. However you style it, a shag pile rug always brings comfort and character in equal measure.
Creating a Focal Point
With their generous texture and beautiful depth, shag pile rugs have a natural way of commanding attention. Place one beneath your sofa setting or at the foot of your bed, and it instantly becomes the anchor that ties everything together. The lush, tactile surface draws the eye in, creating a sense of warmth and grounding that makes the rest of the room feel more intentional. Whether styled in a lounge or bedroom, a shag pile rug doesn’t just blend into the background—it becomes the centrepiece, inviting you to gather, unwind and enjoy the softness it brings.
Care for Your Plush Rug
To keep your shag pile rug looking and feeling its best, a little mindful care goes a long way. Gently shake or vacuum it regularly using a low-suction setting to lift dust and help the fibres stay fluffy rather than flat. If a spill happens, blot it straight away with a clean cloth—avoid rubbing, as this can push the stain deeper into the pile. For a deeper refresh, professional cleaning is always recommended to preserve the rug’s soft texture and rich colour. With these simple steps, your plush piece will stay as inviting as the day it arrived. Discover more cosy styles to love in our carpet rug collection.
Frequently Asked Questions
Are shag pile rugs difficult to clean?
Caring for a shag pile rug is simpler than it looks. Their long, fluffy fibres just need a little extra love to stay fresh and full of life. Regular gentle vacuuming helps lift dust and keep the pile from flattening, while quick blotting takes care of everyday spills without fuss. For a seasonal refresh, a professional clean will enhance that soft, cloud-like feel you love. With the right care, your shag pile rug will remain a cosy favourite for years to come.
Do they shed a lot of fibres?
Like many natural fibre rugs, shag pile designs may shed a little at first—but don’t worry, this is completely normal and will settle over time. Regular gentle vacuuming helps lift any loose fibres and keeps your rug looking lush and full. The beauty of a shag pile rug is in its depth and softness, and with a little ongoing care, it will keep that inviting texture without leaving fluff behind. It’s all part of the journey of owning a handcrafted piece made to bring lasting comfort and style to your home.
Are shag pile rugs suitable for homes with pets or children?
Absolutely—shag pile rugs are made for real life, little feet and paws included. Their deep, plush fibres create a soft landing for playtime, lounging and everyday family moments, while also adding warmth and comfort to spaces. Like any natural fibre rug, a bit of extra care helps keep them looking their best: quick spot cleans for small spills, regular vacuuming to lift dust and dirt, and the occasional shake-out to keep the pile fluffy. With these simple steps, a shag pile rug can bring both style and practicality to homes filled with kids, pets and plenty of love.
What is the best way to fluff up my shag pile rug?
To keep your shag pile rug looking cloud-like and inviting, a little fluffing now and then works wonders. Start with a gentle vacuum on low suction to lift the fibres without pulling them down. You can also give the rug a light shake or run your fingers (or a soft brush) through the pile to separate and revive the strands. For areas that see more foot traffic, rotate your rug occasionally so the wear is evenly spread. With these simple steps, your shag pile rug will stay plush, springy and every bit as cosy as the day you brought it home.
